Recognising Women at the Heart of Tourism

The Tourism Woman of the Month programme, created in collaboration with Te Kumiti Au Vaine, was established to honour the extraordinary contributions of women across the industry - women who balance leadership, service and culture while often working quietly behind the scenes. Each year, one outstanding woman is recognised for embodying the spirit of Cook Islands Tourism, ensuring our destination remains welcoming, resilient and proud.

Coinciding with World Tourism Day on 27th September, this month’s celebration is especially significant. It provides the perfect moment to reflect on the people who make tourism possible and to give thanks to those whose passion and commitment uplift the industry. The award evening is held at the Islander Hotel and features cultural performances, community tributes and the formal presentation of prizes and acknowledgements to the recipient.

We also acknowledge and celebrate our past recipients, Aunty Pai and Aunty Connie, whose dedication and service continue to inspire. Together with Aunty Maeva, they represent the many extraordinary women who form the backbone of our tourism industry.

Why Aunty Maeva

This month, the spotlight falls on Aunty Maeva - not because she has sought recognition, but because she has been the glue that holds operations together. She is admired for her tireless work behind the scenes, ensuring visitors are cared for and resorts run smoothly, even in the most challenging times. From navigating natural disasters to leading through the COVID-19 repatriation programme, Maeva has always gone above and beyond to look after guests, staff and community.

“We are proud to honour Aunty Maeva, whose decades of service and leadership have inspired not only her colleagues but the wider tourism family. Her story is a reminder of the strength and mana that women bring to our industry, and we hope it encourages younger women to see themselves as the future leaders of tourism in the Cook Islands,” said Karla Eggelton, CEO of Cook Islands Tourism.

A Career of Dedication

Maeva’s professional journey began in Tahiti at the Beachcomber Parkroyal (now
Intercontinental Tahiti), where she rose from Reservations Consultant to Reservations Manager, serving for 10 years. She returned home to Rarotonga to join the Rarotongan Beach Resort, where she worked for another decade in roles including Reservations Manager, Rooms Division Manager and Executive Assistant to the General Manager. She later became Operations Manager at Tipani Tours before joining the Edgewater Resort, where she has dedicated over 25 years.

At the Edgewater, Maeva has overseen almost every aspect of the resort. From rooms and housekeeping to activities, spa, security and the training of new managers. Her steady leadership has kept one of the Cook Islands’ largest resorts operating at the highest standards through times of growth and crisis alike.

More Than a Manager

Maeva’s influence reaches far beyond the workplace. She is active in cultural and
community life, including the Atiu Te Maeva Nui team, the CICC and the Strong Mums fitness group. She is deeply respected for her reliability and humility, never seeking the spotlight but always ensuring success for others.

Her favourite role however, is training and mentoring the next generation. Maeva is
passionate about preparing young Cook Islanders to step into leadership roles, believing that people are the most valuable asset in tourism. “I love training staff to become confident, open, and humble. Once you gain those qualities, you can earn respect and become a great leader,” she says.

Celebrating Aunty Maeva

Cook Islands Tourism invites the community to celebrate Aunty Maeva Henry at the
Tourism Woman of the Month Award Evening:

The Islander Hotel
️ Thursday 25 September 2025
5:30 PM

Her story is one of service, resilience, and love for people. Cook Islands Tourism is proud to honour her as a woman who has quietly shaped tourism in the Cook Islands for more than four decades, inspiring future leaders and ensuring our little paradise continues to thrive.