The route, operated by Hawaiian Airlines, connects the Cook Islands with 15 U.S. gateways flying southbound on a Saturday evening and returning northbound on a Sunday. “We’ve achieved another important milestone as we work to build back North American business,” said Noeline Mateariki, Director of Sales and Marketing, highlighting 52 weeks of airlift that has significantly aided USA market recovery with some movement in Canada business. “The North American Market remains in our top 3 main source markets after New Zealand and Australia.”

A six-month review earlier this year involving Hawaiian Airlines officials and Cook Islands Government representatives reported steady improvements. A review of annual performance is planned for later in the year.

While noting initial challenges with re-establishing business Christian Mani, General Manager of Cook Islands Tourism North America, has seen improved performance and growth aided by partnerships with travel providers like Costco Travel and Gate1 Travel. “Our direct sales channels have been the main driver for most of our business these past 12 months and this will likely remain the major contributor to sales. The opportunity and shift we have seen in recent months have come from our trade partners. We are looking forward to seeing the impact of the travel trade coming online in the next 12 months and beyond.”

The direct service is crucial for enhancing tourism and offering more travel options for North American visitors. With ongoing marketing campaigns planned Cook Islands Tourism aims to strengthen its appeal to North Americans seeking a unique vacation destination.

For Media Enquiries
Contact: Noeline Mateariki, Director of Sales & Marketing
Email: [email protected]